Capabilities
Smart Partner is a direct marketing firm specializing in healthcare. We bring a direct marketing perspective to professional recruitment, consumer retention and cross marketing, consumer acquisition, physician referral marketing, and communications.
Our 21 years of experience has developed our business mix of 60 percent in the healthcare industry and 40 percent in corporate, higher education and finance industries. Smart Partner stays on top with fresh perspectives, embracing new technologies that increase the choices our clients have available. We evaluate the whole project and partner with the client in determining the best practices for market effectiveness, creative and cost saving strategies and managing all the technology and regulations for project outcomes.
Direct Marketing Strategy
- Market Research
- Target Strategy
- List Brokerage
- Structuring Campaigns
- Campaign Evaluation
- Custom Web Site and Email Design & Development including; Interactive, Dynamic, Flash, E-Commerce and Database Driven Web Applications. We also offer hosting solutions
- Mailing piece design and requirements
- Brochures, collateral materials to provide a great vehicle for communicating to new or existing clients
- Email Analytics for Deliverability and Impact
- Broadcast and integration with other Marketing
- Position Specific Email and Web sites for Candidate Specific Tracking
- List Management and Data Base Development
- Correcting Complicated Data Problems
- Evaluation of data bases
- NCOA and LACS
- CASS Certification, PAVE Presort Certification, Intelligent Barcode
- Administrative Reports
- All Size and Shape Mailing Pieces
- Direct Impression Addressing and Spot Printing
- Variable Print (Personalized) Pieces
- High Speed Digital Printing
- Magnets
- Order Fulfillment
- Adhesive Tacking/Tabbing
- Custom Requests
- Permit/Indicia usage
- Metering usage
- All Mailing Classes
- Test Plans and Test Marketing
- Vendor Management, Logistics Design
