Case Studies » Education

Education Case Studies

Situation
Education Viewbook and Personalized Letter

Problem
8,151 pieces. Viewbook and letter were designed to be inserted into 10x13 solid envelope.

Solution
Changed envelope design to 10x13 window envelope. Realized $1,939.94 in total savings.

Situation
Student Recruitment

Problem
Recruiting talented and diverse students for an MS Degree Program in Internet Technologies.

Solution
Target strategy very focused of 449 students and 50 VIP's. Designed a variable print full color purl mail campaign and PURL web landing pages. Resulted in 333 responding (74%), and 58 (13%) coming back to web site multiple times.